Task: Come up with an out-of-home campaign that gets budget-conscious Gen Z and Millenials who want nice things for their space to think of Apt Deco as the first place to look.
Insight: It can be tough trusting online marketplace sellers and finding a safe place to meet can be challenging at the least and unsafe at the worst.
Idea: AptDeco pokes fun at marketplace horror stories with images depicting typical buying experiences, highlighting how much easier it is to shop with them.
