Task: Take Athletic Brewing to the Super Bowl! But, there’s a catch. They don’t have millions of dollars for a Prime-time TV spot, so how will you help Athletic Brewing steal the show?
Insight: Every football fan wants a seat at the Super Bowl, brands included.
Idea: Instead of hitting the tap too hard and tapping out early, Athletic Brewing is showing fans that they can stay hyped and Stay in the game with their Non-Alcoholic brews. By launching a social media contest calling on our hypest fans to represent us on the biggest advertising stage of the year.
Our campaign begins with a social media contest That runs on Instagram and TikTok to find Athletic Brewing’s hypest fans. User-generated content will get more people excited to post, building brand awareness.
There will be a pop-up bar experience at the new Flanker Kitchen + Sports Bar on the Las Vegas Strip located at the entrance to The Shoppes at Mandalay Bay. Just steps away from the walkway to Allegiant Stadium. We'll be giving away Athletic brews to pre-gamers, those watching at the bar, and post-game. Making sure everyone stays in the game for a long night of fun!
In the host city, we will utilize mobile advertising trucks with billboards and street teams to promote our pop-up bar, while encouraging everyone to Stay In The Game with an Athletic Brew
During the game
Our super fans will be decked out in Athletic Brewing Fan wear. Wearing branded colors that represent our best-selling brews: Run Wild, Free Wave, Upside Dawn, and All Out. They will be front and center to all the action, making all the noise. They will go live from their seats as they cheer everyone on to Stay In The Game, Capturing the attention of the Jumbotron operators.
We want everyone in and around the game to be safe while they’re out enjoying themselves. Partnering with Uber, we’ll sponsor rides to make sure fans get to their destinations safely (no matter if they’re going home or staying out)
