Task: Create an engaging and attention-grabbing brand campaign that will solidify BLK’S place as the premiere social/lifestyle app for “The Culture”.
Insight: Finding a partner who understands you is an amazing feeling, but when two black people find each other something magical happens.
Idea: BLK shows you it’s just different with An Integrated campaign that captures that unspoken feeling you get when you’re dating black.
We’ll show that unspoken feeling with OOH Billboards that show images of black couples in BLACK moments
We’ll partner with SZA and TY Dolla $ign on a song that flips their hit Single “Hit Different” to “It’s Just Different” We’ll shoot a video and share it on socials.
We’ll bring Arlette Amuli to CultureCon for an It’s just different, Pop the Balloon or Find Love dating experience.