Task: Come up with a new product for Burger King and a headline-grabbing way to launch it.
Insight: People are short-cutting diet changes and working out with medications like Ozempic and Mounjaro to curb their appetite and lose weight.
Idea: Launching on January 1st, the day when many people start new diet and exercise plans, Burger King will introduce the Curbed Whopper. The beloved flame-grilled burger is sliced and individually wrapped into two halves, offering half a Whopper for half your appetite.
The Curbed Whopper will show on menu boards in Burgerking Restaurants before the #1 as the # ½ and will be available to order online and the BK Mobile app.
Curbed Whoppers come individually wrapped in two halves in campaign packaging.
