Task: Create a print ad for the PgLang Light Phone.
Insight: Bombarded with the latest smartphones and endless timelines, users find themselves consumed with their phones and what’s going on online.
Idea: So, instead of being just another ad within your social media feed, pgLang is going rogue. Popping up at events and in select cities Atlanta, Chicago, Brooklyn, and a grand finale stop in Los Angeles. Doing giveaways along the way and closing the campaign with a secret show to promote just how dumb the pgLang light phone can be.
In each city, we‘ll advertise using gorilla marketing utilizing billboards and street teams to promote the Pglang Light phone. Engaging with fans as they experience the light phone payphone. Encouraging everyone to go dumb with the light phone
Our campaign begins with a pop-up at Clark Atlanta University during CultureCon with our Payphone installation featuring the pgLang lightphone. That will run through our chosen cities and into ComplexCon spreading the gospel of how dumb the light phone can be.
The Secret Show
A select group of fans that experienced the payphone, will be invited to a secret show location headlined by Kendrick Lamar and pgLang artist. There the concertgoers will receive light phones pre-loaded with an exclusive 10-track light phone-only album by pgLang. They will also be available for sale along with merch.
