Task: Create an audio experience that lets the world know that Spotify is now the go-to destination for audiobooks.
Insight: Big-screen adaptations bring books to life, and the film score draws you in. However, with audiobooks, the narrator can sometimes be dull, leading to listener fatigue.
Idea: Transform your next audiobook read into a movie-like experience with Spotify’s new CinéSound. This audiobook feature uses soundtracks from film-adapted books to add a cinematic boost to your next listen.
We'll launch this feature by hosting a series of live readings of popular fantasy/sci-fi audiobooks and inviting top industry producers to score the experience alongside live orchestras. We're focusing on sci/fantasy because of how loyal the fanbases are and they crave experiences like this.
In Atlanta, we'll have Young Metro to score intense moments from Harry Potter's The Goblet of Fire.
In Los Angeles, we'll have DJ Mustard score intense moments from The Game of Thrones.
In New York, we'll have Diplo score intense moments from The Lord of the Rings.
