Your girlfriend's favorite football show, The Game, returned on Paramount+ with a new cast, a couple OG's, and a whole new team. The Fightin' Fury: a new NFL expansion team in Vegas, but you can't use Vegas anywhere it's not cleared.
Production needed me to develop a complete brand identity that felt authentic within the world of professional football. I designed this key visual to bring them to life, and everyone lost it.
I developed the team's visual identity from the ground up, including the logo, team colors, typograph,y and uniform designs. My goal was to create something that could stand alongside real NFL franchises and resonate with both the show's audience and sports fans.
And the set was huge. Just like the facilities of your favorite pro teams, we had weight rooms, practice fields, locker rooms, and coaches' offices that all needed to be branded and feel real. Click on the image below and step into the world of The Fightin' Fury and see what I made.
