Now all non-winning scratchers will be entered in the rolling jackpot, giving Georgia players 2 ways to win. So with Rollin' & Gownin', we kept it simple. When jackpots roll, they grow. To bring the idea to life, we balled up some cash and rolled it all across Georgia.
For the Georgia Lottery's Rolling Jackpots campaign, I art-directed the broadcast spot “Rollin’ & Growin’.” Drawing on my production background, I led visual direction from concept through production, overseeing casting, guiding on-set creative, shaping color and tone, and collaborating with VFX partners to bring the rolling ball of money to life.
Client: Georgia Lottery
Agency: BBDO Atlanta
VFX Company: ZOIC STUDIOS
Producer: Mickey Strider
Creative Director: Patrick Almaguer
Art Director: Adam Williams
Art Director: Hannah Buchanan
