Sheamoisture has partnered with pop culture's favorite, Serena Page, the winner of Love Island season 6, as the new brand ambassador and face of its "yes, and" anthem. The video spotlights the Gen Z cultural icon as she transitions effortlessly from beachside bliss to game night at home with the girls to owning the red carpet –always empowered, always evolving, And always sheamoisture.
The Ask: Relaunch SheaMoisture as the go-to brand for any style.
Major Truth: Black hair is limitless. And so are black women.
•Involved the post-production process, helping shape how concepts came to life visually and tonally.
• Assisted with photographer briefing.
•ideated on creative extensions that expanded the campaign world beyond the main deliverables.
Helped drive thinking and execution across touchpoints by designing key visuals that enhanced the narrative.
KV's
Client: SheaMoisture
Agency: Majority
GCD: Micöl Rankin
ACD: Carmelle Kendal
Sr. Copywriter: Leandra Langhorne
Sr.Art Director: Erika Casales
Art Director/Designer: Sierra Wheeler
Designer: Ojwanna Wilson
Art Director: Shari Langley
Art Director: Adam Williams
Art Director: Sean Lewis