Last year, Sprite kicked off the holidays with a new brand campaign that broke records & became a bright spot during the holiday season.
For year two, the ask was simple: Expand the world around Anta Claus.
Dear Anta flips the wholesome Santa letter into real — one-way messages to “Anta Claus,” Sprite’s unapologetic holiday hype man.
Atlanta Addy's | Social | Silver
Client: Sprite
Agency: Majority
Producer: Dustin Freeman
Associate Producer: Jeremiah Stephenson
Creative Director: Ben Howard
Associate Creative Director: Carmelle Kendall
Sr. Copywriter: Leandra Langhorne
Sr. Art Director: Luke Romig
Art Director Intern: Adam Williams
Art Director Intern: Sean Lewis
