The Ali Forney Center (the biggest queer homeless shelter in America) asked us to simply make some banners and a newsletter for their “Homeless for the Holidays” campaign.
But instead of just doing that, we wrote podcast ads for celebrity podcasts, entered into NYC’s biggest gingerbread competition and raised 1.4 million dollars for homeless queer teens.
Ali Forney Center
Agency: BBDO Atlanta
Group Creative Director: Mariana Costa
Creative Lead: Sean Chance
Sr. Art Director: Sally Haywood
Sr. Copywriter: Taylor Hagin
Art Director: Adam Williams
Copywriter: Allie Rossem